By Susan Sweeney CA
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Extra info for 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
A sample layout of a home page and the main site components. 4. 19 A sample layout of a subsection and the details included within. A Web site storyboard can be thought of much like a hierarchical organizational chart in a business. In a typical business structure, the executives sit on top, followed by their subordinates, and so on. 4 are examples of two modified sections of a storyboard layout developed by our office for a client prior to building a Web site. Think of your Web site storyboard like this: You begin with your main page or home page at the top.
If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where people can receive free stuff. ” You will be amazed at how many people are giving things away online. You don’t have to give something away to everyone. You could simply have a drawing every week. You could then ask entrants if they would like you to notify them of the winner, which again gives you permission to e-mail them.
Read everything you can find, and examine the findings of industry experts. Your Web site objectives form a critical element in your Web site design and development, as you will see in the next chapter on Web site design and development methodology. Target Markets It is important to define every one of your target markets. Your Web site is designed for them! For each and every one of your target markets, you need to determine • Their needs • Their wants • Their expectations. Planning Your Web Site 11 For each and every one of your target markets, you should also try to determine an appropriate “WOW” factor.
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